IAHI Mission Statement
The mission of the IAHI is to operate a vibrant association of IHG branded hotel owners and operators that creates a multi-level forum for exchange of information, ideas and best practices between franchisees and IHG executives. As a result of this impactful process, owners and operators will enhance the value of their hotels and franchise and IHG leadership will gain insight to better achieve company strategic and tactical goals . The following actions will guide our process:
- The IAHI will review and support IHG hotel brand standards and hallmarks to include compliance, planning and implementation.
- Review and agree on the optimum use of marketing and advertising funds to deliver each brand’s consumer message in an effective manner with growth of brand and market share performance as the key measure of success.
- Assist in creating long-term brand and hotel asset value through excellent brands, quality operations, superior marketing and team member development.
- The IAHI will work to effectively represent members’ interests, as a part of the broader hotel industry, on legislative and economic issues that impact their businesses.
- Assist IHG in gaining the top position in the Hospitality Industry for franchise desirability and performance.
Hotel operating profits that meet or exceed industry averages and fair returns on investment will be the result of these collective efforts.
IAHI Goals
The IAHI is structured to act effectively in cooperation
with IHG to advance a series of key goals and objectives
in 2007. The Board of Directors, Committees, Task Forces,
Association Staff, and Members are aligned to accomplish
the following goals:
- QUALITY IMPROVEMENT– Monitor
hotel quality scores to help deliver high-quality,
consistent guest experiences within the IHG family
of brands. Develop IAHI Regional Operations
Councils that focus on specific steps to improve
hotel-level quality.
- HOLIDAY INN– Aggressively
support IHG’s efforts to return the Holiday
Inn brand to industry leadership in brand performance,
quality and return to owners.
- IHG BRANDS -
Clearly define and ensure effective use of marketing
funds to enhance the positioning, standards and programs
associated with each of the IHG brands to ensure
success with both consumers and owners.
- FINANCIAL PERFORMANCE -
Increase RevPAR yield for each brand in comparison
to the level achieved in 2006. Specific objectives
for each brand will be set in conjunction with IHG
and IAHI Brand Committees and tracked throughout
the year.
- MEMBERSHIP INVOLVEMENT -
Increase the IAHI membership to 80% worldwide. Broaden
the involvement and communication with owners in
all global regions with growth emphasis on Asia Pacific
and Latin America.
- EDUCATION –Enhance
IAHI membership value through continuation of the
General Managers Academy, Leadership Institute and
IAHI/IHG Meetings. Introduce an advanced real
estate development class offered through Cornell
University.
- DISTRIBUTION CHANNEL PERFORMANCE – Ensure
the optimum performance is generated for all brands
by all distribution channels by working in a collaborative
manner with IHG.
- BEST PRACTICES -
Using the Regional Operations Councils as the success
platform, develop a system of best practice sharing
and implementation to drive increased effectiveness
of pricing initiatives and quality efforts.
- IAHI AWARENESS – Continue
to raise the profile of the IAHI through public relations
and marketing efforts.
- IAHI ASSOCIATE MEMBERSHIP – Enhance
membership value through enhanced relationships with
key targeted vendors in the hospitality industry.
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